Ever thought about Radio Advertising, but you just don’t know where to start?
Have you ever listened to the radio, heard an ad and thought, “I should advertise my business?” That’s the power and the immediacy of radio advertising. Across the day, it’s an effective way of targeting an audience who are on the move.
If you’ve never advertised on Forever Classic 6IX (or radio) before, here’s why you should consider advertising with us:
Coverage Area
Forever Classic 6iX is a metropolitan advertising powerhouse in Western Australia, capturing an exceptionally loyal consumer base. The station attracts approximately 130,000 unique weekly listeners who stay tuned for an average of nearly 7.5 hours every single week, offering a massive, highly engaged audience for your business messaging.
- The network blankets the broader Western Australian capital city and its surrounding coastal corridors through multi-frequency broadcasting:
- 1080 AM spans the main Perth metropolitan footprint.
- 105.7 FM actively services the northern and southern suburbs (including Joondalup and Rockingham)
- Clear digital broadcast coverage city-wide via DAB+ Digital Radio.
- Operating out of Osborne Park, 6iX stands as Perth’s premier commercial heritage AM/FM/DAB+ crossover station dedicated exclusively to timeless hits.
Station Profile
- The greatest classic hits from the 1960s to the 1990s.
- National and local news, everyday comedy, specialized music features, and highly interactive listener-driven competitions.
- Prime focus on the lucrative 45+ demographic, frequently ranking as Perth’s #1 commercial radio station for listeners aged 65 and over.
- Very high Time Spent Listening (TSL), ensuring premium message retention.
- Supported by sister digital-only stations 60s Music and 70s Music on DAB+.
If you are looking to build a metropolitan marketing campaign, we can help you draft an advertising pitch or plan a commercial script tailored for this demographic. How would you like to proceed?
Advertising Your Business on Radio
There are many reasons why so many businesses owe a great deal of their success to radio advertising. Here are just a few:
Reach New Customers
Your market changes constantly. Whether it’s new residents in your region or tourists, you need to reach these potential new customers with messages about your products or services.
Lifestyle
Buying habits change. While existing customers may no longer require your products or services, people who were not previously in the market for what you have to offer may now be prime customer prospects.
Awareness
Customers are faced with many choices. Customers need a helping hand in making their purchasing decisions and when they are ready to purchase, having your company’s name, location, products, services and benefits firmly in mind will help them decide in your favour.
Long Term Benefits
Advertising is an investment in the current and future success of your business. It gives you short and long-term advantages over the competitors, builds trust and authority with your brand, and instills confidence in your staff and suppliers. Advertising today protects your business for tomorrow.
Cost Efficient Targeting
Radio can be highly segmented, which enables you to target more specific audiences by demographic, resulting in maximum penetration for minimum wastage. Due to less wastage, delivery costs are much lower compared to other media. Production costs are also significantly lower.
Frequency
Radio builds high frequency of exposure to reinforce and drive home your message. By including radio in your marketing mix, you can dramatically increase the number of consumer impacts, and get better results.
Flexibility
Radio’s flexibility allows advertisers to mount a campaign, change on-air schedule or creative, or amend copy on a day-to-day basis to reflect consumer response or combat competitor activity.
Promotions
No other medium comes close to radio’s promotional capacity – from on-air competitions and giveaways to a live broadcast from your outlet, and integration with social media – radio can generate excitement and traffic for your business. Two thirds (67%) of radio listeners are open to advertising messages, the highest across any form of media.
Ready to have your business heard by thousands of potential customers in across Perth?
Give one of our friendly advertising consultants a call on (08) 9445 0123.